Home to more than 25,000 products across 600+ affordable and luxury brands, Ulta has earned its place as one of America's leading beauty retailers. Its expansive assortment spans every skin type, tone, hair texture and beauty routine, making it easy for you to shop products tailored to your unique needs.
Ulta also spotlights eco-friendly and minority-owned and founded brands, so you can feel good about what you add to your cart.
Not sure what products are right for you? Take Ulta's beauty quizzes to get matched up. Or you can read the many curated guides the store has available to find your perfect fit.
For ways to save on your everyday beauty essentials, including what Ulta sales you should be looking out for, scroll on down.
Ulta Beauty Homepage
How to Save at Ulta
Sign up for TopCashback to enjoy earning money back on your Ulta purchases! We're free to join and free to use. Plus, we sometimes have Ulta coupon codes that you can pair with Cash Back for the ultimate reward.
Actually, most of Ulta's best deals are combinable with Cash Back. You can check here for up-to-date promotions or subscribe to store emails for info on the latest sales.
Some popular savings events you can look forward to include:
- Big Summer Beauty Sale: Begins at the end of June and features a variety of discounts, like 30% off hair dryers, styling tools, dry shampoo, the Ulta Beauty Collection and much more.
- Fall Haul: Kicks off in mid-September and treats customers to up to 30% off select items across all categories.
- Black Friday & Cyber Monday: Takes place the day after Thanksgiving and continues through the following Monday. In addition to sitewide doorbusters, Ulta Beauty shoppers receive a promo code for $10 off.
- Love Your Skin Event: Runs from the end of December through mid-January and slashes 50% off daily beauty steals.
You can always discover great bargains in Ulta's Sale section year-round. You'll see price drops on everything from mascara duos and lip balms to curling irons and brush sets.
Featured Deals
Expect can't-miss Ulta Beauty deals every time you visit the retailer online. Last we checked, customers can snag up to 30% off select items exclusively in the Ulta Beauty app (although app purchases don’t qualify for Cash Back). They can also take 20% off a single qualifying item with an Ulta promo code at checkout.
Buy More Save More
Stocking up doesn't have to break the bank. Ulta provides several opportunities for you to buy more of the products you love without hurting your wallet.
As of this writing, there are over a dozen bundle deals to pick from. You can buy a Madison Reed Radiant Hair Color Kit or ColorWonder Demi-Permanent Hair Color and get 50% off a Deluxe Hair Color Tool Kit. Or you can add three Essie nail products to your cart and get one of them for free!
Gifts With Purchase
Don't lose out on a freebie—Ulta gives away a gift with qualifying purchases. For example, at the time of this publication, you could score a free Viktor&Rolf Spice Bomb Metallic Musk travel spray with a full-size purchase and a free sleep mask when you spend $15 on Covergirl.
Ulta Beauty Rewards
Get exclusive coupons, discounts and gifts as an Ulta Beauty Rewards member. The free loyalty program lets you earn points on every dollar you spend, which you can redeem toward a future purchase. For instance, 100 points equals $3 off.
Here are the other benefits you'll enjoy (depending on your membership tier):
- Early access to events
- $10 Ulta coupon on your birthday
- Birthday gift of your choice
- 2X points during birthday month
- $25 off an in-store service
- Free standard shipping on $25 orders
Credit Card
Go one step further and apply for an Ulta Beauty Rewards credit card. You'll immediately nab 20% off your first purchase with the card, as well as double the points on every dollar. There's no annual fee to worry about.
Meanwhile, the Ulta Beauty Rewards Mastercard gives you all of the above, plus Cash Back on exclusive deals and one point for every $3 you spend on non-Ulta Beauty purchases.
Student Perks
Take advantage of student discount codes when you join the rewards program. You'll need to verify your status first to access these perks, which will be sent to your inbox.
Top Products
Too Faced's Better Than Sex Volumizing & Lengthening Mascara has nearly 25,000 reviews from Ulta shoppers impressed by its long-lasting formula. A few thorough sweeps along your lashes will leave them looking thick and long.
Put down the volume mascara in favor of Grande Cosmetics' GrandeLASH-MD Lash Enhancing Serum, which helps condition dry, brittle lashes and promote visible length in as little as four weeks. It's safe to use right before applying false lashes (we recommend Ardell Naked Lash Clusters).
The DIBS Beauty Desert Island Duo Blush + Bronzer Stick is available exclusively at Ulta and is a huge hit, thanks to its two-in-one packaging and effortless application. It's also made with well-known skincare ingredients, such as hyaluronic acid, mango seed butter and jojoba oil.
Live Tinted's Huestick Color Corrector is your easy solution for disguising dark spots and under-eye circles. Compact and twistable, it contains good-for-you vitamins that soften and brighten targeted areas.
Anastasia Beverly Hills' DIPBROW Pomade is your secret to full-looking eyebrows. It's both water- and smudge-proof and gives a natural appearance. If you don't believe us, trust the 30,000+ shoppers who swear by it.
Get ahead of fine lines and wrinkles with Clarins Total Eye Lift Eye Cream. This bestseller uses Harungana, nature's version of retinol, to firm and lift the skin while creating a perfect base for makeup.
Finish filling your cart with OUAI's St. Barts Cleansing Scalp & Body Scrub, which exfoliates dead skin while nourishing and restoring moisture with coconut oil. It also features notes of orange blossom and dragon fruit for a tropical scent.
Remember, you can earn Cash Back on these Ulta picks and so much more as a TopCashback member, so sign up and shop with us today.
All information, deals and offers mentioned within this content are correct at the time of writing.
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