Our story begins in 2011, when a Midwestern college professor, Nic, and a second-generation Alaskan fisherman, Marsh, met in Sitka, Alaska.
Marsh taught Nic about the importance of protecting Alaska’s wild fish populations and the centuries old communities that rely on Alaska’s fisheries for sustenance and a way of life. Nic returned to the Midwest with boxes of line-caught, wild Alaska salmon. To say the fish was well-received would be an understatement. People raved about the salmon’s taste and quickly made the connection between their consumption and the impact this small act could have on conservation efforts and the health of Alaska’s responsibly managed fisheries.
