SONU was founded by business partners and friends, Stason Strong and Brad Hall. Stason is an engineer, inventor and serial entrepreneur with a meticulous eye for design, while Brad Hall is a CEO and business guru with a background in the medical field and a talented mind for efficiency. The two, with their complementary skill sets, have formed multiple successful businesses together, and both have always taken note of their quality of sleep and the immediate effects it has on their creativity, productivity and overall performance during the business day, as well as their general happiness, liveliness and physical health