EverlyWell was born from a place of dissatisfaction, both with the inaccessible healthcare industry and the lack of knowledge about what’s going on inside our own bodies. CEO Julia Cheek’s quest to innovate the lab-testing industry began out of a personal need; as she struggled to diagnose lethargy, fatigue, and brain fog in a traditional lab-test environment, she accrued thousands of dollars in lab bills, a stack of unclear results, and no answers. Eventually she learned her medical issue was a simple (and remediable) vitamin deficiency, but her real discovery was simple: the healthcare industry hides a personalized approach to health behind a paywall.