For years, dentists at our founders’ dental clinics had been asked for recommendations for safe and effective at-home care teeth whitening and maintenance products. Their clients complained that they were suffering from increased tooth sensitivity whenever they chose to apply conventional strips or over-the-counter whitening products.
Frustrated with the 20-year lack of innovation in the teeth whitening industry, our founders knew there had to be a better approach. So in 2007, after years of research and development, Luster Premium White® was born.