This dilemma of access to choices versus wasted consumption inspired me to build GoPlay Cosmetics. I’m an engineer with a passion for the arts. With the help of way too many people, I was able to create a modular 'lipstick maker' with cartridges of primary colors that can be mixed up in accurate proportions to get exactly the colors that you want - each time, every time. Here are some pictures of our early prototypes. We then added add-ons to the kit to make it more versatile and inclusive. For instance, our jojoba-oil-infused luscious ‘Moisture Drops’ instantly change the texture of the colors from matte to moist or even a tint. Our shimmer add-ons give a perfect festive twist to your prepared colors. Our web-app is your go-to stylist that helps you create colors most suited to your personal color profile.
Through GoPlay, we want to help you express your quirky, creative self, but also discover looks that you never knew you could pull off. All this while being truly sustainable.
The LIPSKIT is just the beginning. We have a lot more planned, and a lot more of your vanity to declutter.
Let's make you more colorful and the world greener together. You and the earth deserve more. More with less.