Powered by flowers and inspired by London. Our mother Floralista, Michelle Feeney, launched our blooming brilliant vegan and cruelty-free scents in 2017. Not without the help of Jerome Epinette, one of the world's leading perfumers. And not without a conscience. That's why, all our ingredients are sustainably sourced and our packaging is lovingly made.
Our glass fragrance bottles are recyclable, our industry-first pulp box is compostable, all the paperboard in our packaging is made from FSC-certified paper, and last but definitely not least, through our partnership with the World Land Trust, we are Carbon Neutral and helping protect critically threatened forests.