In 1989 Patrick began his own shoe company, Ewing Athletics. The first model he wore briefly for the 1989 season was the Rebound, but the first main release from the company was the 33 HI. This shoe would go on to become a huge seller, becoming a street staple in NYC, and eventually becoming a favorite in Europe and Asia as well. The 33 HI remained in production and a top seller for years, and was featured in many album covers and music videos of the era. Patrick wore the shoe during the 1990 season and enjoyed his best season as a pro, averaging 28.6 points a game, 11 rebounds and 4 blocks while shooting 55% from the field.
The apparel line grew as well, from just T-shirts and tank tops to all types of clothing including leather jackets. Ewing Athletics even sponsored some European League basketball teams, making their uniforms for them.
Years later we are still here continuing the relaunch and keeping the first independent basketball brand going strong.