The Big Game Survey 2024 — Results

Here are the results from The Big Game Survey 2024. Thank you to all who participated!

Will you be watching the Big Game on Sunday, February 11, 2024?

• Yes (72%)
• No (28%)

(if “yes”) How do you plan to watch the Big Game?

• Local CBS broadcast (69%)
• Streaming through Paramount+ (28%)
• Local Nickelodeon broadcast (3%)

(if “no”) What do you plan to watch on Sunday, February 11, 2024?

• I don’t plan to watch anything (53%)
• A movie/regular TV (42%)
• The Puppy Bowl (5%)

What’s your favorite part about the Big Game?

• Actual football game (38%)
• Ads/Commercials (34%)
• Halftime show (28%)

Do you typically watch the halftime show?

• Yes (70%)
• No (30%)

What do you like watching more during the Big Game?

• The ads/commercials (50%)
• The football game (50%)

Will you be hosting a party for the Big Game on Sunday, February 11, 2024?

• No (77%)
• Yes (23%)

(if “yes”) How much do you plan on spending for the party?

• $101 to $500 (48%)
• $51 to $100 (28%)
• $500 to $1,000 (12%)
• $50 or less (10%)
• More than $1,000 (2%)

(if “yes”) When do you go shopping for food/snacks for the Big Game?

• The week before (43%)
• The day before (42%)
• The day-of (11%)
• More than a week before (4%)

(if “yes”) Do you typically avoid the supermarket on Big Game Sunday (i.e. the day of the game)?

• Yes (79%)
• No (21%)

Where do you usually watch the Big Game?

• Casually at home (70%)
• At a party with friends/family (22%)
• I stream it later [not live] (4%)
• At a bar/restaurant (4%)

If you go to a Big Game party, do you actually watch the game?

• Yes (65%)
• No (35%)

Do you prefer to watch the Big Game alone or with people?

• With people (75%)
• Alone (25%)

What’s your favorite Big Game food item? (select all that apply)

• Chips + dips/Nachos (60%)
• Pizza (56%)
• Chicken wings (52%)
• Burgers/Sliders (32%)
• Sub sandwiches (22%)
• Hot dogs/Pigs in a blanket (20%)
• Chili (13%)

Do you decorate your home or buy themed items for the Big Game?

• No (81%)
• Yes (19%)

Is the Big Game typically the only football game you watch all year?

• No (67%)
• Yes (33%)

Do you know all the rules of football?

• No (52%)
• Yes (48%)

Is the Big Game celebrated like a holiday in your household?

• No (58%)
• Yes, every year! (23%)
• Yes, but only if our team is in it. (19%)

Are you more likely to buy an item/use a service because it’s advertised during the Big Game?

• No (73%)
• Yes (27%)

What was your favorite halftime performance from the last five years?

• 2022 - Eminem, Dr. Dre. Snoop Dogg, Kendrick Lamar, Mary J. Blige (34%)
• 2020 - Shakira, Jennifer Lopez, Bad Bunny, J Balvin, Emme Muniz (21%)
• 2019 - Maroon 5, Travis Scott, Big Boi (17%)
• 2023 - Rihanna (17%)
• 2021 - The Weeknd (11%)

Do you take off work the Monday after the Big Game?

• No (87%)
• Yes (13%)

The survey polled a cross-section of 2,519 US-based adults, aged 18 and over.