Summer Spending Survey 2023 — Results

Summer Spending Survey 2023 — Results

Here are the results from our Summer Spending Survey 2023. Thank you to all who participated!

Will you be spending more this summer than you did last summer?

  • Yes (56%)
  • No (44%)

 

During the summer months — June to August — does your spending typically increase, decrease or stay the same?

  • Increase (50%)
  • Stay the same (45%)
  • Decrease (5%)

 

Do you set a summer budget? 

  • No (76%)
  • Yes (24%)

 

What will you be spending money on this summer? (select all that apply)

  • Family vacations/trips (48%)
  • Summer clothes (46%)
  • Social activities [happy hours, barbecues, etc.] (46%)
  • Home updates/DIYs [painting, etc.] (36%)
  • Vacation/trip without children (36%)
  • Entertainment [pool membership, concert tickets, etc.] (35%)
  • Bulk buying food and drinks (31%)
  • Beach accessories [umbrellas, towels, bags, sunscreen, etc.] (25%)
  • Back-to-school supplies and clothing [new laptop, sneakers, etc.] (23%)
  • Backyard furniture (15%)
  • Summer camp/classes (13%)
  • Other [please specify] (9%)
  • Tutoring/education (7%)

 

Which season do you typically spend more money on?

  • Summer (41%)
  • Winter (40%)
  • Fall (12%)
  • Spring (7%)

 

When do you purchase all your summer necessities?

  • Throughout the season (61%)
  • At the end of summer [stock up for next year] (16%)
  • Off-season (16%)
  • The moment they start hitting store floors/online (8%)

 

Would you consider canceling your subscriptions/memberships to be outside more during the summer (i.e. streaming services, gym memberships, etc.)?

  • No (55%)
  • Yes (45%)

 

How much do you plan to spend on activities this summer (i.e. amusement parks, pool memberships, concert tickets, summer camps, etc.)?

  • $251-$500 (22%)
  • $100-$250 (22%)
  • Less than $100 (21%)
  • $501-$1,000 (18%)
  • More than $1,000 (17%)

 

How much do you plan to spend on apparel and accessories this summer?

  • $100-$250 (36%)
  • Less than $100 (26%)
  • $251-$500 (23%)
  • $501-$1,000 (11%)
  • More than $1,000 (4%)

 

Are you planning to travel this summer? 

  • Yes (70%)
  • No (30%)

 

(if “yes”) How much do you expect to spend on travel this summer (per person, if applicable)?

  • More than $1,000 (37%)
  • $250 to $500 (20%)
  • $501 to $750 (19%)
  • $751 to $1,000 (16%)
  • Less than $250 (8%)

 

(if “yes”) Do you plan to travel around/during any of the following summer holidays? (select all that apply)

  • None of the above (47%)
  • Fourth of July (36%)
  • Labor Day (25%)
  • Memorial Day (23%)

 

Do you prefer the window, aisle or middle seat when traveling?

  • Window (65%)
  • Aisle (33%)
  • Middle (2%)

 

Would you pay more to avoid the middle seat?

  • No (60%)
  • Yes (40%)

 

Would you rather vacation to relax/unwind or to seek adventure?

  • To relax/unwind [i.e. lounging at beach/pool, etc.] (60%)
  • To seek adventure [i.e. visit museums, sightseeing tours, etc.] (40%)

 

Would you rather rent a summer home or stay in a hotel?

  • Stay in a hotel (51%)
  • Rent a summer home (49%)

 

Which of the following summer sales events do you plan to shop? (select all that apply)

  • Prime Day (53%)
  • Black Friday in July (47%)
  • Memorial Day (42%)
  • Fourth of July (39%)
  • Labor Day (39%)
  • Back-to-School (31%)
  • Other [please specify] (8%)

 

Will you start your shopping for the holiday season during the summer?

  • No (45%)
  • Yes (41%)
  • I’ve already started shopping. (14%)

 

What is your favorite part about summer? (select all that apply)

  • The weather (56%)
  • Spending time with family and friends (56%)
  • Going on vacation (46%)
  • The beach/pool (41%)
  • The free time (33%)
  • The clothes (22%)
  • Summer Fridays [getting out of work early] (15%)
  • Camping (13%)
  • Other [please specify] (6%)

 

What are your favorite summer activities/hobbies? (select all that apply)

  • Being outside in general (62%)
  • Traveling (53%)
  • Swimming (41%)
  • Running/Walking outdoors (41%)
  • Gardening (34%)
  • Hiking (27%)
  • Outdoor sports [ex: golf, tennis, baseball, etc.] (17%)
  • Biking (17%)
  • Bird-watching (15%)
  • Tanning (14%)
  • Other [please specify] (6%)

 

What’s the perfect indoor temperature during the summer?

  • 68-70 degrees (35%)
  • 71-73 degrees (31%)
  • 74-76 degrees (14%)
  • 65-67 degrees (14%)
  • 76-78 degrees (6%)

 

What’s the perfect outdoor temperature during the summer?

  • 74-76 degrees (29%)
  • 77-79 degrees (26%)
  • 70-73 degrees (21%)
  • 80 degrees or higher (15%)
  • 67-69 degrees (9%)

 

Do you eat out more in the summer?

  • No (54%)
  • Yes (46%)

 

Would you rather dine outdoors or indoors when the weather is nice?

  • Outdoors (69%)
  • Indoors (31%)

 

Have you ever “played hooky” because of nice weather?

  • No (60%)
  • Yes (40%)

 

Would you rather go to the beach or to the pool?

  • Beach (71%)
  • Pool (29%)

 

Have you ever lost an item at the beach?

  • No (60%)
  • Yes (40%)

 

Out of the following, what’s your go-to summer beverage?

  • Iced tea (31%)
  • Anything “frozen” (28%)
  • Lemonade (25%)
  • Iced coffee (16%)

 

Out of the following, what’s your go-to ice cream flavor?

  • Chocolate (25%)
  • Vanilla (24%)
  • Mint Chocolate Chip (20%)
  • Cookie Dough (15%)
  • Strawberry (12%)
  • I don’t eat ice cream. (4%)

 

Do you prefer your ice cream in a cup or cone?

  • Cone (51%)
  • Cup (49%)

 

The survey polled a cross-section of 1,758 adults, aged 18 and over.