Summer Spending Survey 2023 — Results
Here are the results from our Summer Spending Survey 2023. Thank you to all who participated!
Will you be spending more this summer than you did last summer?
During the summer months — June to August — does your spending typically increase, decrease or stay the same?
- Increase (50%)
- Stay the same (45%)
- Decrease (5%)
Do you set a summer budget?
What will you be spending money on this summer? (select all that apply)
- Family vacations/trips (48%)
- Summer clothes (46%)
- Social activities [happy hours, barbecues, etc.] (46%)
- Home updates/DIYs [painting, etc.] (36%)
- Vacation/trip without children (36%)
- Entertainment [pool membership, concert tickets, etc.] (35%)
- Bulk buying food and drinks (31%)
- Beach accessories [umbrellas, towels, bags, sunscreen, etc.] (25%)
- Back-to-school supplies and clothing [new laptop, sneakers, etc.] (23%)
- Backyard furniture (15%)
- Summer camp/classes (13%)
- Other [please specify] (9%)
- Tutoring/education (7%)
Which season do you typically spend more money on?
- Summer (41%)
- Winter (40%)
- Fall (12%)
- Spring (7%)
When do you purchase all your summer necessities?
- Throughout the season (61%)
- At the end of summer [stock up for next year] (16%)
- Off-season (16%)
- The moment they start hitting store floors/online (8%)
Would you consider canceling your subscriptions/memberships to be outside more during the summer (i.e. streaming services, gym memberships, etc.)?
How much do you plan to spend on activities this summer (i.e. amusement parks, pool memberships, concert tickets, summer camps, etc.)?
- $251-$500 (22%)
- $100-$250 (22%)
- Less than $100 (21%)
- $501-$1,000 (18%)
- More than $1,000 (17%)
How much do you plan to spend on apparel and accessories this summer?
- $100-$250 (36%)
- Less than $100 (26%)
- $251-$500 (23%)
- $501-$1,000 (11%)
- More than $1,000 (4%)
Are you planning to travel this summer?
(if “yes”) How much do you expect to spend on travel this summer (per person, if applicable)?
- More than $1,000 (37%)
- $250 to $500 (20%)
- $501 to $750 (19%)
- $751 to $1,000 (16%)
- Less than $250 (8%)
(if “yes”) Do you plan to travel around/during any of the following summer holidays? (select all that apply)
- None of the above (47%)
- Fourth of July (36%)
- Labor Day (25%)
- Memorial Day (23%)
Do you prefer the window, aisle or middle seat when traveling?
- Window (65%)
- Aisle (33%)
- Middle (2%)
Would you pay more to avoid the middle seat?
Would you rather vacation to relax/unwind or to seek adventure?
- To relax/unwind [i.e. lounging at beach/pool, etc.] (60%)
- To seek adventure [i.e. visit museums, sightseeing tours, etc.] (40%)
Would you rather rent a summer home or stay in a hotel?
- Stay in a hotel (51%)
- Rent a summer home (49%)
Which of the following summer sales events do you plan to shop? (select all that apply)
- Prime Day (53%)
- Black Friday in July (47%)
- Memorial Day (42%)
- Fourth of July (39%)
- Labor Day (39%)
- Back-to-School (31%)
- Other [please specify] (8%)
Will you start your shopping for the holiday season during the summer?
- No (45%)
- Yes (41%)
- I’ve already started shopping. (14%)
What is your favorite part about summer? (select all that apply)
- The weather (56%)
- Spending time with family and friends (56%)
- Going on vacation (46%)
- The beach/pool (41%)
- The free time (33%)
- The clothes (22%)
- Summer Fridays [getting out of work early] (15%)
- Camping (13%)
- Other [please specify] (6%)
What are your favorite summer activities/hobbies? (select all that apply)
- Being outside in general (62%)
- Traveling (53%)
- Swimming (41%)
- Running/Walking outdoors (41%)
- Gardening (34%)
- Hiking (27%)
- Outdoor sports [ex: golf, tennis, baseball, etc.] (17%)
- Biking (17%)
- Bird-watching (15%)
- Tanning (14%)
- Other [please specify] (6%)
What’s the perfect indoor temperature during the summer?
- 68-70 degrees (35%)
- 71-73 degrees (31%)
- 74-76 degrees (14%)
- 65-67 degrees (14%)
- 76-78 degrees (6%)
What’s the perfect outdoor temperature during the summer?
- 74-76 degrees (29%)
- 77-79 degrees (26%)
- 70-73 degrees (21%)
- 80 degrees or higher (15%)
- 67-69 degrees (9%)
Do you eat out more in the summer?
Would you rather dine outdoors or indoors when the weather is nice?
- Outdoors (69%)
- Indoors (31%)
Have you ever “played hooky” because of nice weather?
Would you rather go to the beach or to the pool?
Have you ever lost an item at the beach?
Out of the following, what’s your go-to summer beverage?
- Iced tea (31%)
- Anything “frozen” (28%)
- Lemonade (25%)
- Iced coffee (16%)
Out of the following, what’s your go-to ice cream flavor?
- Chocolate (25%)
- Vanilla (24%)
- Mint Chocolate Chip (20%)
- Cookie Dough (15%)
- Strawberry (12%)
- I don’t eat ice cream. (4%)
Do you prefer your ice cream in a cup or cone?
The survey polled a cross-section of 1,758 adults, aged 18 and over.