New Year, New Me Survey 2023 — Results
Here are the results from our New Year, New Me Survey 2023. Thank you to all who participated!
Will you be making any New Year’s resolutions this year?
(if “yes”) How many resolutions do you plan to make this year?
- Two (34%)
- One (30%)
- Three (22%)
- Five or more (9%)
- Four (5%)
(if “yes”) Out of the following, what category do your New Year’s resolution(s) fall into? (select all that apply)
- Health/wellness (77%)
- Personal growth/habits (50%)
- Finance (47%)
- Relationships [friends/family/etc.] (31%)
- Travel (23%)
- Hobbies (15%)
- Sustainability/Eco-consciousness (5%)
Have you ever repeated a New Year’s resolution?
When’s the earliest you’ve ever quit/broken a resolution?
- Within less than 1 month (33%)
- Within 1 to 3 months (26%)
- I’ve never made a resolution. (21%)
- Within 4 to 6 months (8%)
- Within 6 months to one year (6%)
- I keep all my resolutions for longer than one year. (6%)
In your opinion, which resolution category is hardest to keep? (select up to 2 responses)
- Health/wellness (63%)
- Personal growth/habits (31%)
- Finance (23%)
- Relationships [friends/family/etc.] (9%)
- Travel (6%)
- Sustainability/Eco-consciousness (4%)
- Hobbies (4%)
Do you buy any equipment, gear or accessories to help you achieve your New Year’s resolutions (i.e. do you buy a gym membership, books to read, etc.)?
(if “yes”) How much do you spend on equipment, gear or accessories to help you achieve your New Year’s resolutions?
- $101 to $250 (39%)
- Under $100 (30%)
- $251 to $500 (20%)
- $501 to $1,000 (7%)
- $1,001 or more (4%)
After the holidays, do you typically have to return any holiday items/gifts?
(if “yes”) When do you typically return your holiday items/gifts?
- Sometime in early January (49%)
- Before the new year (34%)
- Mid-January or later (11%)
- The day after Christmas (6%)
Once the holiday season is over, will you take a “break” from shopping (for non-essentials) once the new year starts?
(if “yes”) How long will your break from shopping last?
- 1 to 3 months (58%)
- Less than 1 month (30%)
- 4 to 6 months (7%)
- Longer than 6 months (5%)
Do you plan on shopping end-of-season sales (i.e. post-holiday sales, January/February sales)?
Do you feel financially confident going into the new year?
Do you feel more or less financially confident heading into 2024 compared to 2023?
- The same as last year (42%)
- Less financially confident (34%)
- More financially confident (24%)
(if “less”) Why do you feel less financially confident heading into 2024? (select all that apply)
- Inflation (76%)
- Economic uncertainty (56%)
- Changes in income/financial obligations (46%)
- More debt to pay off (34%)
- The COVID-19 pandemic (7%)
Do you plan to travel in 2024?
(if "yes") Have you already booked your travel?
Would you rather book via a travel agency or book yourself?
- I would rather book myself (89%)
- I would rather book with a travel agency (11%)
Do you typically stay up until midnight on New Year’s Eve?
Do you believe in any of the following New Year’s superstitions? (select all that apply)
- I don't believe in any New Year's superstitions (57%)
- Countdown to midnight (32%)
- Kiss someone at midnight (26%)
- Put cash in your wallet before midnight (5%)
- Eating 12 grapes under the table at midnight (4%)
- Bang pots and pans/be as loud as possible at midnight (4%)
- Opening all doors/cabinets in your home (3%)
- Step with your right foot (2%)
- Run around your house a certain number of times (1%)
In your opinion, when should people stop greeting others with “Happy New Year?”
- By mid-January (41%)
- By January 3rd (40%)
- By end of January or later (19%)
The survey polled a cross-section of 2,040 US-based adults, aged 18 and over.
