Father's Day Survey 2023 — Results

Here are the results from our Father's Day Survey 2023. Thank you to all who participated!

Do you plan on celebrating Father’s Day this year?

• Yes (71%)
• No (29%)

(if “yes”) How will you be celebrating Father’s Day this year? (select all that apply)

• At home with my family/friends (52%)
• BBQing/outdoor event with family/friends (29%)
• Calling my father-figure[s] and/or significant other on the phone (22%)
• Visiting my father-figure[s] (21%)
• Other [please specify] (8%)
• Virtually meeting with family [Zoom, FaceTime, i.e.] (8%)
• At the park/picnic (5%)
• At home alone (5%)

Are you a dad/father-figure?

• No (78%)
• Yes (22%)

(if “yes”) What do you really want on your special day? (select all that apply)

• Breakfast, lunch, brunch and/or dinner with family/friends (39%)
• Experience [sporting event, concert, etc.] (21%)
• Gift card (20%)
• Greeting card/acknowledgment I’m doing a good job (16%)
• Technology [TV, phone, etc.] (16%)
• Tools (15%)
• Other [please specify] (14%)
• A phone/video call (14%)
• Something homemade (13%)
• Clothes/tie (12%)
• Candy/treats (10%)
• Appliances (7%)
• Jewelry (6%)
• Groceries (5%)
• Homemade gift basket (5%)
• Grooming products (4%)
• A virtual visit using Zoom, FaceTime, etc. (3%)

Do you believe gifts are necessary on Father’s Day?

• No (58%)
• Yes (42%)

Do you plan on giving your father-figure(s) a gift this year? 

• Yes (53%)
• No (47%)

(if “yes”) What do you plan on gifting your father-figure(s)? (select all that apply)

• Breakfast, lunch, brunch and/or dinner with family/friends (30%)
• Clothes/tie (29%)
• Gift card (28%)
• Greeting card/acknowledgment that they’re doing a good job (20%)
• Tools (16%)
• Experience [sporting event, concert, etc.] (15%)
• Candy/treats (15%)
• A phone/video call (14%)
• Something homemade (13%)
• Other [please specify] (12%)
• Technology [TV, phone, etc.] (10%)
• Grooming products (10%)
• Appliances (6%)
• Groceries (6%)
• Homemade gift basket (5%)
• A virtual visit using Zoom, FaceTime, etc. (4%)
• Jewelry (3%)

(if “yes”) How much do you plan on spending on Father’s Day (including the gift)?

• $51 to $100 (33%)
• $26 to $50 (29%)
• $101 to $250 (17%)
• $25 or less (13%)
• $251 or more (8%)

(if “yes”) Do you check with your siblings before purchasing a gift for your father-figure(s)?

• No (53%)
• Yes (36%)
• I don’t have any siblings. (11%)

(if “yes”) Why do you check with your siblings? (select all that apply)

• To ensure we don’t purchase similar gifts (53%)
• To get ideas (52%)
• To go half and half on a gift (45%)
• To outdo their gift (6%)

What is your favorite part about Father’s Day?

• Spending time with family (76%)
• The warmer weather (11%)
• The food (7%)
• The gifts (3%)
• The activities (3%)

What is/was your father-figure’s favorite household chore?

• Handyman tasks [building furniture, hanging picture frames, etc.] (42%)
• Cooking (20%)
• Mowing the lawn (19%)
• Running errands (14%)
• Cleaning (5%)

Where does/did your father-figure spend most of their time in the house? (select up to 2 choices)

• Living room/family room (45%)
• Anywhere as long as there’s a TV (24%)
• Backyard (21%)
• Basement/garage (16%)
• Home office (15%)
• Kitchen (10%)
• Bathroom (4%)

Does/did your father-figure have a “man-cave” or something equivalent?

• No (71%)
• Yes (29%)

(if "yes") What’s in their “man-cave”/equivalent space? (select all that apply)

• TV (51%)
• Reclining chair (37%)
• Crafting materials [wood, tools, scissors, etc.] (30%)
• Refrigerator (24%)
• Sports memorabilia (22%)
• Vintage memorabilia (21%)
• Video game console/equipment (17%)
• Smart home items [voice-activated light switch, digital picture frame, etc.] (17%)
• Other [please specify] (16%)
• Billiards/Poker table (11%)

What skill(s) did your father-figure teach you? (select all that apply)

• How to fix things (52%)
• How to drive (50%)
• How to ride a bike (40%)
• How to manage your finances (30%)
• How to cook (16%)
• How to clean (14%)
• Other [please specify] (13%)

If something breaks, what does/did your father-figure do?

• Try to fix it (81%)
• Call someone else to come fix it (12%)
• Get rid of it (4%)
• Plays dumb / pretends they don’t know what happened (3%)

Out of the following, what would be your father-figure’s biggest pet peeve?

• Leaving the lights on (31%)
• Someone stealing the TV remote/changing the channel (21%)
• Thermostat too high/low (19%)
• Dirty dishes in the sink (15%)
• Doors being kept open (14%)

Out of the following, which best describes your father-figure’s barbecue/grilling skills?

• Perfect every time (51%)
• My father-figure never barbecues/uses the grill. (28%)
• Burned to a crisp (14%)
• Still walking and talking [i.e. raw/undercooked] (7%)

Out of the following, which TV dad is your father-figure most like?

• Tim Taylor [from Home Improvement] (36%)
• Homer Simpson [from The Simpsons] (16%)
• The “TV Dad” [from the Progressive commercials] (15%)
• Danny Tanner [from Full House] (12%)
• Phil Dunphy [from Modern Family] (11%)
• Phil Banks [from The Fresh Prince of Bel-Air] (10%)

Out of the following, what would be your father-figure’s go-to dance move? (select up to 2 choices)

• Clapping along to the beat (47%)
• Side step/step-touch (29%)
• Chicken dance (12%)
• Running man (12%)
• Fist pumping (11%)
• Flossing (5%)

The survey polled a cross-section of 1,640 adults, aged 18 and over.