Back-to-School Survey 2023 — Results

Back-to-School Survey 2023 — Results

Here are the results from our Back-to-School Survey 2023. Thank you to all who participated!

Are you shopping for back-to-school supplies this year?

  • Yes (61%)
  • No (39%)

 

(if “yes”) What grade(s) are you shopping for? (select all that apply)

  • K-4 (38%)
  • 5-8 (31%)
  • 9-12 (29%)
  • College (27%)
  • Pre-K (15%)
  • Other [please specify] (5%)

 

(if “yes”) Do you expect to spend more or less than last year on back-to-school supplies?

  • More (50%)
  • The same as last year (33%)
  • Less (17%)

 

(if “yes”) How will you be doing the majority of your back-to-school shopping?

  • Shopping online (54%)
  • Going to physical stores (46%)

 

(if “yes”) How much do you typically spend per child on back-to-school supplies?

  • $50 to $100 (39%)
  • $101 to $250 (26%)
  • Less than $50 (21%)
  • $251 to $500 (9%)
  • More than $500 (5%)

 

Are/were you a parent?

  • Yes (67%)
  • No (33%)

 

(if “yes”) Do/did you take your kids shopping for back-to-school supplies? 

  • Yes, I let them pick out their own school supplies. (73%)
  • No, I leave them at home. (27%)

 

(if “yes”) Do/did you prefer to give your kids money for lunch or pack them lunch?

  • I pack them lunch (68%)
  • I give them lunch money (32%)

 

(if “yes”) How do/did your kids get to school every day? (select all that apply)

  • I drive them to school (55%)
  • My kids take the bus (39%)
  • My kids walk to school (14%)
  • Other [please specify] (10%)
  • My kids ride in a carpool (5%)

 

(if “yes”) If your kid was struggling with their homework, what would you do? (select all that apply)

  • Help them yourself (89%)
  • Call their teacher (26%)
  • Hire a tutor (23%)
  • Other [please specify] (5%)

 

(if “yes”) Do/did your kids participate in extracurricular activities/after school programs (i.e. sports, clubs, community classes, etc.)?  

  • Yes (78%)
  • No (22%)

 

(if “yes”) On average, how much do/did you spend per kid on extracurricular activities/after school programs each year?

  • $100 to $500 (46%)
  • $501 to $1000 (21%)
  • Less than $100 (17%)
  • More than $1000 (16%)

 

(if “yes”) Are/were you a stay at home parent?

  • Yes (41%)
  • No (59%)

 

(if “yes”) What do/did you do when your kids are at school? (select all that apply)

  • Clean (79%)
  • Run errands [i.e grocery shopping, etc] (74%)
  • Cook (66%)
  • Home improvement/DIY (39%)
  • Gardening (33%)
  • Work from home/run a business (31%)
  • Work a part-time job (24%)
  • Go to the gym/fitness classes (24%)
  • Go out with friends (17%)
  • Continuing education classes (15%)
  • Other [please specify] (9%)

 

When do/did you typically start shopping for back-to-school supplies?

  • Late summer (40%)
  • Throughout the year (28%)
  • Middle of summer [peak season] (25%)
  • Once school ends [late spring/early summer] (6%)

 

Which of the following do you plan to do in order to save money this back-to-school season? (select all that apply)

  • Shopping sales (73%)
  • Using a cash back website (61%)
  • Using coupons (59%)
  • Reusing last year’s back-to-school supplies (39%)
  • Shopping during off-seasons (26%)
  • Shopping at thrift stores (14%)
  • I don’t plan on using any savings (7%)
  • Other [please specify] (5%)

 

Do you plan to shop back-to-school sales?

  • Yes (75%)
  • No (25%)

 

(if “yes”) What’s on your shopping list for back-to-school sales? (select all that apply)

  • School supplies [notebooks, pens, backpack, etc.] (86%)
  • New clothes and shoes (77%)
  • Technology/appliances [new computer, new phone, mini fridge, etc.] (39%)
  • Sports equipment (20%)
  • Dorm necessities (13%)
  • Other [please specify] (2%)

 

Do/did you give teacher gifts for teacher appreciation, first day of school, holidays etc?

  • Yes (68%)
  • No (32%)

 

Do you think homework is beneficial for students?

  • Yes (83%)
  • No (17%)

 

What’s your go-to excuse when you didn’t do your homework? (select up to 2 responses)

  • I told the truth. (44%)
  • “I left it at home.” (23%)
  • “I didn’t understand the assignment.” (23%)
  • “I was sick/had a family emergency.” (17%)
  • “I didn’t know there was an assignment.” (11%)
  • Other [please specify] (7%)
  • “I left it at school over the weekend.” (6%)
  • “My dog/pet ate it.” (2%)

 

Did you ever start/participate in a food fight?

  • Yes (16%)
  • No (84%)

 

Did you ever fall asleep in class?

  • Yes (51%)
  • No (49%)

 

Did you ever skip school?

  • Yes (56%)
  • No (44%)

 

The survey polled a cross-section of 2,997 adults, aged 18 and over.