Our apparel embeds exclusive, proprietary technology that does something NO OTHER apparel brand does: we hide sweat, no matter how hot you get, while still giving you 100% premium cotton products that feel great. Since everyone sweats, our products appeal to everyone and our customers spend a lot with us. Our brand new NEAT sweat-hiding apparel is powered by a patented technology that allows premium cotton to wick moisture, stay comfortably dry, while also hiding any sweat marks.